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United 93 donates some profits

United93_Poster.jpgI already wrote about the controversy over the United 93 film trailer, and the news has been all over the place about how the cinema has now pulled the trailer and are no longer showing it. What I didn't know is that there are profits being made to a non profit organisation which represents some of the families.

The news from Boston.com comes the brief statement:

Families of Flight 93, a nonprofit group that represents some relatives, has praised the movie, and Universal Pictures has pledged to donate 10 percent of the first three days of the film's grosses to the Flight 93 National Memorial.

That's a good move, but only 10%? Surely the fact that the families are accepting it is a good sign that this film is a positive thing? The fact that I've seen nothing but positive comments towards it everywhere but on official news stories just backs that up.

Meanwhile Universal are totally standing by the film and the trailer. From Yahoo News Universal Marketing President Adam Fogelson says...

"We have received numerous e-mails (from family members) saying they appreciated the tone and sensitivity and honesty of the piece that is being presented,"...He added that the movie studio has no plans to change the trailer or make a new one as a substitute.

Update: 01/072006
Universal have now donated an additional US $250,000 to coincide with the DVD release of the movie.





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Comments

I think it's admirable that Universal will donate money to the foundation; however, 10% of the first 3 days of ticket sales seems a little cheap.

You know their is not a thing wrong with telling this story, but it is just to soon for right now. This is not a story that needs to be told yet. Maybe my viewpoint is to skewed by being here in the US but I can imagine that the family of people that died on that flight are probably going to be a little haunted by this film.

When I heard that Universal was only donating %10 of the first 3 days' profits I couldn't believe how cheap that is.

If this movie is *really* supposed to honor the efforts of the people on flight 93, then Unviersal should donate 100% of profits.

The profits should be used to find out exactly what happened that day. The investigation by the 9/11 panel was totaly unacceptable. There are so many questions still unanswered and there is no way that we will have those questions answered while the Bush administration remains in control.

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