This is marketing madness, but the latest poster for the film Saw III contains the blood of the actor Tobin Bell who plays the mad...well...madman.

No, I am not kidding and the confirmation comes from Lionsgate marketing chief Tim Palen through Variety and Empire:.

"We decided to do a poster and he's wearing a red cloak. I was talking to the printer and asked what we could do to get the deepest blood red. I asked if it would be possible to use actual blood. There was silence. He said, 'We could try, but are you serious?' I said I was dead serious,"...

... "It's something we've never done before. Quite frankly, everyone in my shop loved doing it,"

Is what the printers said afterwards. Bloody madness if you ask me. Well now, heed the warnings kids, don't go licking the red posters.

Mind you, it's working isn't it? Everyone's talking about it already.