DOA goes direct to DVD
Early on in November we heard that the DOA: Dead or Alive film wasn't going to get a US release, and then it goes straight to DVD in April this year.
The story comes from Kotaku.
What a lengthy wait, from the UK release in September 2006 to April 2007 DVD release, and what a waste of all the marketing and the press momentum. On a film that they new wasn't going to be a huge earner, you wonder if they could have planned it a bit better and saved a little cash. Was it really that bad?
Promotion