Gwyenth Paltrow looks set to star as Virginia "Pepper" Potts in Jon Favreau's Iron Man alongside Robert Downey Jr. and Terrence Howard.

You've got to wonder what the Marvel Studios President of Production Kevin Feige knows about marketing when he says:

"These are popcorn films designed for broad audiences, but there are multidimensional characters that have brought us the best luck with actors"

Come on Kevin, sell it to us. His comments through Variety aren't really selling it to me, but as he says the names are. Favreau is collecting an impressive cast, and there's a lot of anticipation around the film already, could this be another successful superhero film and possibly franchise?