It's interesting when the news that gathered the most attention from the film sites and blogs was the "Hulk is grey" story and not the fact that Ed Norton is set to play Bruce Banner and the Hulk himself. Ed Norton everyone.

The story came from a quote that Avi Arad gave when he was describing the new Hulk, he was saying that everything would be new about him, even the colour. Well, he said color, but let's not hold that against him. Well now he is putting right as he says that the Hulk will be green and he never said grey.

According to his comments today through Empire Online and SuperHero Hype it's going to be a different shade of green. Surprise, surprise. I still don't care, and I'm surprised you do.

For god's sake people, Ed Norton is playing a cartoon character whose first big screen outing was a box office failure. Not only that but he's being directed by the man who directed Transporter, Louis Leterrier. I'm not slagging either the director or that film off because I really enjoyed Transporter, but again I feel the need to say, it's Ed Norton, and he's playing The Incredible Hulk, whatever colour he turns out to be. Isn't that the more interesting angle? Shouldn't that be the marketing slant Arad is pushing for? Aren't you more interested in why Norton is taking this on rather than what colour the CGI creature will be?