« Another hi-res Blood Brothers (Tian tang kou) trailer | Filmstalker | Blu-ray deals and Europe release schedule in iCal »


Warners hold onto DVD format war killer

BluRayvsHDDVD.jpgYou know this format war between HD-DVD and Blu-ray for control of the next generation of High Definition in the home cinema market? Well Warner Brothers has a way to end it for everyone, and in a way that wouldn't mean anyone having wasted money. Yet they've decided not to release the solution until next year.

They've developed a dual sided disc that is HD-DVD one side and Blu-ray on the other which will mean it would work on either player. What's more is that there are dual format players starting to appear on the market already, so for the consumer the choice would be with them. Prefer HD-DVD or Blu-ray, it doesn't matter, the studio could release the film on both formats on one disc and you could have any of the required hardware at home to watch it.

So why are they delaying the release? Well so far there are only two studios who produce both formats independently of the battle, that's WB themselves and Paramount Pictures. The other studios produce their films on Blu-ray with only Universal producing solely on HD-DVD and they show no signs of changing.

From Wilmington Star Steve Nickerson, Warner's senior vice president of marketing, says:

"We need a critical mass of titles to go to retail with so they can establish a section...The concept is the right concept...You can't really use the disc until you have bought the concept that publishing in two formats is better than publishing in one."

We could be the ones benefiting from this because there really is no High Definition DVD format war. You can buy a player that plays both formats, or you can get your favourite film on a disc that has both formats on it to suit whatever player you own. Yet it's the studio's themselves that are perpetuating this battle.

Isn't it time they gave it up and thought about the consumer? Surely offering their films on both formats reaches a bigger audience and therefore means more revenue? For a start it means that both XBox 306 and PS3 owners could play their single release films. Isn't that profit reason enough for them?



I think Warner is holding off until after Christmas when HD-DVD will pretty much devastated by Blu-Ray.

HD-DVD has no advantages over Blu-Ray at all. Blu-Ray has five exclusive studios Sony, and Disney being the best.

HD-DVD just has one exclusive studio which is Universal.

When Sony drops prices on Blu-Ray players then HD-DVD's only advantage will disappear.

And in terms of the consumer, I can only think that ending this stupid format war is the best option for the consumer.


Add a comment


Site Navigation

Latest Stories



Vidahost image

Latest Reviews


Filmstalker Poll


Subscribe with...

AddThis Feed Button

Windows Live Alerts

Site Feeds

Subscribe to Filmstalker:

Filmstalker's FeedAll articles

Filmstalker's Reviews FeedReviews only

Filmstalker's Reviews FeedAudiocasts only

Subscribe to the Filmstalker Audiocast on iTunesAudiocasts on iTunes

Feed by email:


My Skype status


Help Out


Site Information

Creative Commons License
© www.filmstalker.co.uk

Give credit to your sources. Quote and credit, don't steal

Movable Type 3.34