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Bay drops Transformers 2 over Blu-ray denial

MichaelBay.jpgMichael Bay has taken a huge leap in my estimation. Whatever I think about his films and about his recent Transformers (Filmstalker review), he's just proven that he doesn't care too much for the manipulation of the film audience (that's you and me) and prefers to give the customers what they want.

Just the other day Paramount Pictures and DreamWorks decided to drop Blu-ray from the formats they will be producing, and the CEO statements seemed to be pretty thin on the real reasons behind the decision. What that meant is that the release of any future High Definition DVD would be on HD-DVD only, now considering that Blu-ray has been outselling HD-DVD for months by around double the quantities, that seems a really limiting and poor choice.

Michael Bay agrees and over on his Shoot for the Edit forum he says the following:

"I want people to see my movies in the best formats possible. For them to deny people who have Blu-ray sucks! They were progressive by having two formats. No Transformers 2 for me!"

I would agree, especially with double the high definition sales happening on the Blu-ray format, that is seriously limiting don't you think? I wonder if Bay's serious about no sequel unless he gets a proper release on both formats? It's certainly a big revenue loss.

Interestingly the story from Superhero Hype reveals something I missed in the press releases the other day:

"Today's announcement does not include films directed by Steven Spielberg as his films are not exclusive to either format."

What? So Paramount and DreamWorks will only release in HD-DVD format except for Steven Spielberg films which will be in both. Explain the reasoning behind that one to me. I think that Mr Spielberg used his power to do the right thing as he knew it, and that was release in both formats for all customers, and to release in the biggest selling format too.



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