Assassination of Jesse James goes quietly
It seems that we are finally going to see The Assassination of Jesse James by the coward Robert Ford. The problem is that it’s going to be in a few U.S. selected cities only, and right now no one knows exactly where.
It seems that Warner Brothers will be releasing it in Atlanta with a press screening, but they are releasing it this Friday. This leaves no time for any advertising what so ever.
So Warner Brothers are slipping the release of The Assassination of Jesse James by the Coward Robert Ford out quietly without any marketing.
Frankly it always surprises me that the biggest and most known about blockbusters get the millions worth of advertising and marketing when the little films that the Studio expect to struggle are given nothing – isn’t this the wrong way round?
Do films such as Transformers (Filmstalker review) really need all that marketing and advertising for its release to get the numbers up, or would it have made it with half the exposure? I think perhaps it would have, although we’ll never know.
Couldn’t the money normally spent on the already well known and hyped blockbusters be skimmed off a little and passed to the films that the studios aren’t sure will reach the audience, or that might not break even without it?
Surely an advertising campaign for Jesse James showing Brad Pitt as a very real cowboy with a strong script with some wonderfully shot visuals would pull in a great audience than just releasing it without saying anything?
As CHUD points out in their coverage of the story – they were told about the Atlanta release by their WB representative (lucky they have one!) – all the film sites are dying to write about this and market it, there’s a ready made advertising campaign already.
Does it really make sense to release it quietly and not even try to recoup the money?