Cloverfield television advert online
There's a television advert online for the monster film Cloverfield, and while it mostly contains footage we've already seen, it's cut in a new way and given a snazzy soundtrack.
Really there's not much more to gain from it, although there's a little more focus on the people rather than the events, and some of the bigger effects look really slick.
I like the feel of this trailer much more than the ones we've seen before, this has a more real film feel to it rather than the handheld camera and Blair Witch feel that we've seen before. Obviously this is for selling to the masses who haven't been on the Internet getting hyped up by it all.
So the question is does it? Would this sell Cloverfield to you if you hadn't been into the hype, and how would it sell it?
You can see the clip right here:
I think what this would sell to you is a disaster film mixed with Godzilla, it looks like a much bigger budget epic than the film is really. What I think the most effective part of this is, is when you mix it with the online hype, this actually gives us another layer and reveals a little more. As a standalone it perhaps gives the wrong message out.