Microsoft respond to Bay's conspiracy
Microsoft have responded to Michael Bay's comments about the format war and how he believes they are secretly paying companies to go HD-DVD in order to kill off the format after destroying Blu-ray.
Mind you their comments are far from killing the conspiracy idea.
“I didn't read his comments, although I heard about them, but hey, he's allowed his personal thoughts - I think he clarified some of those thoughts about 24 hours later - but for us we're focused on HD-DVD movies working with great partners, and we wouldn't have that offer for five free movies if we didn't believe in that format...
...But we also believe in downloadable content, whether it's music, or movies - it's not about one solution, because one solution isn't going to work for everybody.”
Fair enough, but it would seem that you are so focused on HD-DVD that you won't install it on your Xbox 360 Elite, preferring to keep it as an add-on accessory, that my friend is called hedging your bets.
"What you don't understand is corporate politics. Microsoft wants both formats to fail so they can be heroes and make the world move to digital downloads. That is the dirty secret no one is talking about. That is why Microsoft is handing out $100 million dollar checks to studios just embrace the HD DVD and not the leading, and superior Blu Ray. They want confusion in the market until they perfect the digital downloads. Time will tell and you will see the truth."
He certainly didn't change what he has said later on, he went onto defend his film choice and how it looks, and would look, on high definition DVD.
Well I don't know which way this will all play out, but I do know which format I, and Michael Bay, prefer.
Looking back at the VHS and Betamax war this might not be as clear cut. We could see a winner and then see it squashed by one of the largest marketing companies there is, and a new download model appear – a model that a tiny percent of the audience can take advantage of as yet.