A Hulk franchise? Who knew?!
Edward Norton has been saying that this new Hulk film is intended as the first chapter, hinting at a franchise for the Hulk.
I mean who would have guessed? That's never intended for every superhero film there is, and it was never intended for the first Hulk was it? - Note that this is sarcasm!
The quote from TotalFilm through Digital Spy has Edward Norton talking about how he turned down the role a number of times before accepting it, and that this version is starting again with their own version of the series.
Seriously though, how different can this be? Hulk gets created, maybe, but then it's just Banner gets angry, Hulk smashes and kills. Just drop in another villain and you're there.
I really can't see this any different as before, sure the filming will be, and we won't have the stupid monster poodles, but it's still the Hulk, same character, same motivation, and lots of crashing and killing. I still don't understand Norton's desire to write and play The Incredible Hulk either.