The Director of Cloverfield, Matt Reeves, is still riding the marketing wave for Cloverfield and a the same time possibly seriously discussing the idea of a sequel to the film.
It's early days but Reeves has been talking openly about the idea behind a sequel and where the Cloverfield story could go next.
Of course if a sequel happens you can bet that Hollywood would be on board in full studio strength. They'll have realised the potential of a sequel by the figures at the box office as well as the activity online, and they'll be ready to maximise it with those two words that usually mark the fate of a film, bigger and better.
“Only time will tell. While we were on set making the film we talked about the possibilities and directions of how a sequel can go...The fun of this movie was that it might not have been the only movie being made that night, there might be another movie! In today’s day and age of people filming their lives on their iphones and handy cams, uploading it to youtube…That was kind of exciting thinking about that.”
So the sequel would be another take on the entire night, perhaps from a different perspective, or maybe from multiple viewpoints.
They could either just take another group and their experience, or maybe even consider a film that had a few smaller stories being told. Who knows at the moment, but you can be assured that as soon as the final figures for the weekend release are in, the studio will be discussing the idea.
Of course it does depend on what really happens and what that secret ending is all about.
My problem with that is that the creativity will be gone and the freshness of the idea. It's been done, and the studio will want to milk it rather than finding something new and genuinely entertaining in it.
Sometimes, actually more often than not, the first film is just best left as is, without trying to cash in.