UK Cinema kills Rambo
The UK cinema chaing Odeon is deeming Rambo either unsuitable for their audiences or not commercial enough as news comes through that they aren't going to show the film in their cinemas.
The official reason is being quoted as "commercial reasons", so to me that means quite clearly that they don't think they're going to earn enough money showing the film.
However this story from The Times through Cinema Blend doesn't make any sense when the Odeon are showing such films as All the Boys Love Mandy Lane, The Assassination of Jesse James by the Coward Robert Ford, Southland Tales, WAZ (Filmstalker review) and many other not so popular titles. Are any of these bigger earners?
It's even stranger when you see what Rambo is taking across the country through other cinema chains, it's doing really well so why is the film not being shown? Violence perhaps? Well that's surprising in the UK and especially when the BBFC have given it an 18 rating just as Sweeney Todd: The Demon Barber of Fleet Street or All the Boys Love Mandy Lane.
I'm confused on this one and I don't really see why there's a problem with the Odeon and Rambo.
So what's the issue? I can't see it being a result of commercial viability or of levels of violence, unless that is Odeon deem Rambo is more violent than the other 18 certificate films it's showing. If that's the case then they are being really selective on censoring films showing to their audience.
Is it really the case that the Odeon don't think their audience want to see Rambo? Or is there something else going on? Do you want to, or have you seen Rambo and is there an Odeon next to you that isn't giving you the choice?