Microsoft turns Blu-ray
The Chief Executive of Microsoft, Steve Ballmer, has finally admitted that Microsoft are looking at ways to use Blu-ray.
However his comments still sound like someone who's hacked off at something, and they aren't exactly glowing with support for the format.
Personally I still believe that they're going to hold out and develop as little as possible to allow them to push the online side instead of Blu-ray.
“I think the world moves on...Toshiba has moved on. We've moved on, and we'll support Blu-ray in ways that make sense...We've already been working on, for example, in Windows, device driver support for Blu-ray drives and the like.”
Wow, that's not exactly standing behind the format and going all out for it is it? Device driver support for Blu-ray drives “and the like”?
There's no word on support for Blu-ray on the XBox 360 yet, but that has to come, even with a download model. People are renting and downloading films to their XBox, sure, but that's all they can do with them, watch them there.
On the PC I buy and download, I can transfer to other medium, stream across the network. With normal rental models I can have the disc delivered and watch it on anything I want. The 360 model isn't offering the level of service that either of these two options does.
Without a doubt they will have to have full Blu-ray support in windows and a drive for the 360, it's just when the realise it. That said, they could stick to their guns and keep going with the downlod to 360 only model.
Earlier in the week the The Financial Times, again through Eurogamer, reported that the Sony President of Electronics U.S. said during a speech at a media dinner that Microsoft and Apple are talking to them about integrating Blu-ray technology into their offerings.
Microsoft denied that they had made any announcement and said that they are focusing on games. Yeah, that's certainly not true looking at the amount of work going into the download service. They claim that the take up of the HD-DVD drive was a mere three percent.
The Sony U.S. Electronics President did go on to say that Sony weren't concerned about the download market overtaking Blu-ray as bandwidth limitations and the fact that consumers like having discs will drive the Blu-ray market onwards, both comments I'd wholeheartedly agree with, particularly considering the UK Broadband marketplace.