« WALL-E feature online | Filmstalker | Norton tells Hulk fans to mind their own business »


Favreau praises Iron Man internet fans

JonFavreau.jpgJon Favreau has been saying some very positive things about the Internet fan base for the Iron Man film and saying how they helped him shape ideas.

He also says that part of it all is addressing the fears of the Internet audience, the very same audience who then go on and help advertise the film.

Jon Favreau has this spot on, he knows exactly how to interact with the internet audience and he's doing it perfectly, and at the same time he's getting to make his film the way he wants it.

Other film-makers should perhaps take a leaf out of his, or his marketing company's, book and perhaps hire them for their films.

Here's what he said in an interview over at Moviehole:

"I think it becomes a bit of a game of cat-and-mouse between the filmmakers and the online community, because you want to keep surprises, but you want to keep it fresh and obviously, by websites constantly talking about your film, the film remains fresh. There's a whole rhythm of give-and-take that goes on between the filmmaking community and the Internet community. Some people get it, some don't."

Jon Favreau / Edward Norton. In fact he talks about the very situation that both Marvel and Norton now think they are in.

I did it so that I could address things about the movie to them - even if it was just letting them know that some things [they'd heard] weren't the case. There's a great frustration when you don't have a voice in that community that the information could kind of snowball out of control, and rumours can be kind of hard to quash. If you have a presence, and a voice, and you have a forum in which you can communicate with the fans, it's a terrific thing.

See? It's that easy. There's no argument that Favreau has it right with Iron Man, and it does help that he's got an untainted superhero franchise, with a huge fan base, that he's treating just right.

Film-makers take note, and engage with, don't preach to and try to command, the Internet audience. Oh, and while we're at it, don't just feed them titbits and hope that they'll stick with you.



Good points, Richard. I'm willing to cut Norton some slack, however. I remember how a lot in the comic geek community howled in collective anger over the previous Hulk film (which I quite enjoyed) and in various public forums called for Ang Lee's head. The fanbase backlash was pretty vicious in some circles, so I don't begrudge Norton trying to state a case for himself over the film; I think he's hedging his bets in case the studio releases their version over his vision.

It's kinda funny to make a big deal out of a Hulk movie as if it were Citizen Kane or something, but I understand a creator has a right to defend his creation or call foul when he feels he's being interfered with. Sucks it has to happen, but Norton's not in an enviable position. Either way, I look forward to watching the film.

Oh I don't mind that either, I just think he's gone about it in totally the wrong way.

Interesting point though, this could be internal politics to ensure that his version does get an airing, even if it is on DVD.

Personally I want to see his version more than Marvels, but either way it's still going to be good entertainment, and that is something everyone seemed to forget about the first one.

You got to admire Favreau, I really wish Iron Man will do very well in the box office.


Add a comment


Site Navigation

Latest Stories



Vidahost image

Latest Reviews


Filmstalker Poll


Subscribe with...

AddThis Feed Button

Windows Live Alerts

Site Feeds

Subscribe to Filmstalker:

Filmstalker's FeedAll articles

Filmstalker's Reviews FeedReviews only

Filmstalker's Reviews FeedAudiocasts only

Subscribe to the Filmstalker Audiocast on iTunesAudiocasts on iTunes

Feed by email:


My Skype status


Help Out


Site Information

Creative Commons License
© www.filmstalker.co.uk

Give credit to your sources. Quote and credit, don't steal

Movable Type 3.34