Apple have announced that they are to begin selling movie downloads on the same day as they are released on DVD. They have negotiated deals with major studios and movies will go on sale this week.

They have signed deals with 20th Century Fox, Walt Disney Studios, Warner Bros., Paramount Pictures, Universal Studios Home Entertainment, Sony Pictures Entertainment, Lionsgate, Image Entertainment and First Look Studios. And the first titles to be made available are Juno, American Gangster and I Am Legend. The new titles will cost $14.99 and older titles $9.99.

This is good news and well overdue, it's about time studios embraced the fact that people are consuming media in different ways. I wonder though if other sites will manage similar deals, of if Apple will have the monopoly on both content and price.