Are Trailers ruining films?
I've been growing more and more tired of trailers, and indeed all marketing materials of late, particularly trailers though as they seem to be giving away more and more of the main feature.
There seems to have been a real drop in the intelligence of the creation of trailers, and now the companies who make them and the studios who commission them are plundering the films for all the shocking, surprising and best moments they can find, leaving little for the final film.
The Ruins (Filmstalker review) is the latest that I've seen that gives too much away, basically every strong beat in the film is shown and a the first character death, which should be a strong surprise and turn in the story, is shown.
It seems that trailers these days are just pulling out every visually exciting moment from the film and any cleverly spoken line of dialogue to throw at the camera.
Even the endings are no longer sacred as we're seeing more and more that scenes from the endings of the films are being dropped in the trailer.
Often this doesn't give away the ending of the film there and then, but while you're viewing the film and start to understand the story, your memory is clouded by the one scene from the trailer and if your mind makes the connection it can totally ruin it for you.
Hancock and I Am Legend (Filmstalker review) are two fine examples of the same thing. Although we're still waiting to see the film it does feel as though we've seen a couple of big plot turns already for Hancock, and with I Am Legend we saw a final scene in the trailer itself.
What trailers have ruined a film or a key scene for you, and is the art of trailer making just turned into a rape of the film for all biggest and best moments?