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He-Man and the Masters of the Universe dead?

He-Man.jpgThere are many dichotomies in this world, and particularly in the world of business, and one of them comes today with the news that the eighties cartoon and toy series He-Man and the Masters of the Universe will not make it to a big screen presentation when the same G.I. Joe does.

He-Man was going to be hitting the screens as Grayskull through a script by Justin Marks, the writer of three short films, Street Fighter: The Legend of Chun-Li and Hack/Slash.

Now although people are leaping all over Justin Marks, I'm not that convinced yet, I'd like to see a feature first and something that gets a few decent reviews. So far that doesn't seem to be such a strong case for the power of Grayskull, however Latino Review are more confident, they've read the script and think it's fabulous.

Whether it is or not is a bit beside the point as it seems that Warner Bros. have dropped the project.

It seems that the studio wanted a couple of A-list directors including Doug Liman and Bryan Singer, and they all passed on it. A few smaller directors tried a pitch and didn't hit it right.

Yet that's not the main reason that the project failed, the exec that really pushed the project has left Warner Bros. and headed to New Regency, and Latino Review say that he was a major influence on getting the project to where it was.

Tough though, it's dead, and frankly I'm pretty happy with that, the idea of a live action He-Man and the Masters of the Universe film just made me giggle. Sure they could have taken out all the camp elements, but come on, really.

Yet it's strange to look at Hollywood and see that they're almost finished delivering G.I. Joe: Rise of Cobra, another big comic book franchise, and it's big budget, huge actors, and all ready to roll out with a ton of merchandising.

So what's the difference? Why did G.I. Joe make it through and He-Man not? Well partly it's just what happens in business, some projects work, some don't, and a lot of them rely on the types of people behind them.

Yet I can't help but think that there's something about the fact that G.I. Joe is a big American series and He-Man isn't so much. Then there's the fact that the name of He-Man has already been tarnished by a pretty camp comic series and a very camp film.

Even despite all that, if they have the guts to pull off a G.I. Joe film then they certainly have the guts to do a He-Man film.



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