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Howard directing Stretch Armstrong?

RonHoward.jpgI find this one hard to believe, but the word is that there's a huge director signed up for the film version of the toy Stretch Armstrong, and considering how the toy adaptations have been going of late I'm not so sure this is really going to work that well.

Ron Howard is the man associated with the film, and it's much ore than associated because the comment is that he's directing it and that comment comes from a source that's not usually associated with film.

Business Week are apparently saying that Ron Howard is signed to direct the film. The story comes through IESB, once I got through the advertisement for a registry cleaner:

"The company has an April 2011 release for a movie version of its Stretch Armstrong figure, to be directed by Ron Howard. That is part of a six-picture deal the company has with Universal Studios (GE), which included a movie version of Monopoly. Meanwhile, archrival Mattel (MAT) is working on movie versions of Hot Wheels and Major Matt Mason."

Well we knew about the other film properties, but I would have not expected Ron Howard to be filming the Stretch Armstrong film but rather the Major Matt Mason. You know why? Well Matt Mason is a toy line that was created to promote the Apollo space missions and Tom Hanks is already behind the film version, in fact he's the one that brought it to the studio.

I would be inclined to think he'd be more attracted to the Major Matt Mason project than Stretch Armstrong, with his favourite actor behind the series and probably wanting to lead and the connections to his much loved Apollo film, it just seems much more like his line of work.

The other thing to think of is just what a Stretch Armstrong film would be like. Would it really be any good? A film about a man who can stretch himself? Like a non-superhero story about the leader of the Fantastic Four? Personally I struggle to see the film there.



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