Men in Black III announcement selling 3D
Wow, that was disappointing. I just watched the announcement for Men in Black III, and it was thoroughly not worth it. Will Smith standing there in a black suit proclaiming how he will make 3D look good and then putting on his shades. That's it.
Nothing about the film or the other stars, nothing other than telling us the film is being made and that it's going to be in 3D. Oh and that Smith will star. We've already heard it, so why the announcement teaser?
It's for the 3D. To hype the already well over-hyped format. We're even seeing television adverts in 3D and there's such a tiny minority of people with 3D TV's.
Frankly I'm not about to throw away the money I've spent building up a high quality system to spend even more money to throw that away on a format squeezing the bandwidth of two pictures into a place where there was just one, and then don physical glasses that interfere with the picture to fool my eyes into thinking it's a 3D image.
I want my high quality, high definition 2D image thanks, and I can get just as immersed into a film through outdated aspects such as script, acting, lighting, cinematography, direction.
I know these words sound antiquated to Hollywood and studios, after all, that's where their money is spent, not earned. They know that a rubbish film released on artificially inflated ticket prices for 3D screenings will earn them more. So let's make everything 3D, after all there's no knew innovation that can make the consumer buy a whole new system is there?
Okay, rant and cynicism out of the way, no I can't do that, because watching this teaser just made me think that Will Smith is pimping 3D over and above the film, and that's before there's even a script, and that's one of the things I hate about 3D, the fact that it is the driving factor for a film these days and that the scripts are written from the outset for 3D.
That's what I loved about Avatar (Filmstalker review), it didn't do that, it made a film and used 3D in it. However it never sold me on 3D being the future. Until I can watch a screen in 1080p without the need for fooling my eyes with physical glasses perched on the front of my existing ones, cutting out half the picture for each eye and darkening and dulling everything, I'm not interested.
I'm even less interested in a star of a film telling me how great he's going to make 3D look standing on a back lot, talking about a film that doesn't even have a completed script yet.
Okay, I've had my say, let's hear from Will Smith on how cool he is while wearing a black suit and shades: