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Freakonomics trailer online

Freakonomics.jpgTalk about a hard sell, and the trailer for Freakonomics just doesn't do it. It's clear that the trailer is trying to appeal to those who have already read the book or know what the Freakonomics is all about, and I'm someone who doesn't.

Reading the blurb for the film gives you a lot more about it than the trailer, which fails miserably to engage and feels more like a party political broadcast, people managing not to actually say anything on what they're trying to sell, and a random collection of seemingly unrelated pieces of information.

To be fair to them, once you read the blurb for the book you realise there's no way this could be made into a film, and what the trailer doesn't get across effectively is that there are a few famous documentary makers creating some segments that are pulled together into one film by Seth Gordon, the director of the excellent The King of Kong (Filmstalker review).

Those other documentary makers are Morgan Spurlock, Alex Gibney, Rachel Grady and Heidi Ewing, and Eugene Jarecki.

Let me give you the blurb for Freakonomics so that you can get a handle on the film prior to watching the trailer, something I didn't do myself.

Alex Gibney (Enron:The Smartest Guys in the Room, Casino Jack and the United States of Money) delivers a visually arresting look at the crumbling façade of Sumo wrestling and exposes searing and violent truths about this ancient and revered sport. Morgan Spurlock (Super Size Me) offers up a buoyant and revealing angle on the repercussions of baby names. Rachel Grady and Heidi Ewing (Jesus Camp) balance levity and candor with their eye-opening profile of underachieving kids incentivized to learn with cold hard cash. Finally, Eugene Jarecki, who brought us the unforgettably powerful Why We Fight, investigates an unsettling theory to explain why crime rates dramatically dropped in the early '90s. Seth Gordon (The King of Kong) weaves the pieces together with brisk interludes, providing context and commentary from the authors. Freakonomics exposes the hidden side of everything, debunking conventional wisdom, and revealing what answers may come if one just asks the right questions.

Here's the trailer for Freakonomics which is also over at Apple Trailers:

See what I mean, without prior knowledge of the film that trailer really doesn't tell us anything despite telling us many things, like a politician! However, trailer aside, for me it's that list of directors that's the selling point.



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