New Biutiful trailer divides
There's a new trailer online for Biutiful, the latest film from Alejandro Iñárritu and starring the excellent Javier Bardem who is supposedly giving one of his best performances. It tells the story of a man who is struggling with his own morality and the choices he's made in life, and while he's trying to reconcile himself with them, they don't seem to be letting go of him.
The trailer follows the same route as last one and seems to rely on imagery and music rather than telling us some of the story and teasing us into it. At the moment the tease is everything about this story, apart from the director and star of course.
While that's just fine for cinema fans who will see the two names and decide to see the film, or see the wonderful imagery and realise that this is something that they should see, general audience members might feel a little unmoved.
It's a big generalisation but the cinema fan who would go and see this film based on these factors is probably not going to be swayed by the trailer, they've most likely already decided. The trailer and marketing campaign needs to push itself towards a bit more mainstream audience and capture some of them too, and so it needs a trailer that appeals to them a little more and tells some form of a story.
I have no doubt this will be a success, but if this style of trailer is going to be delivered again for Biutiful they might as well save the marketing budget for screenings.
Here's the trailer through Empire: