More than that, the well known name for adult entertainment in the UK is also set to get a rather well known name playing him, comedian and actor Steve Coogan in a film that will be directed by none other than Michael Winterbottom.

Matt Greenhalgh, who wrote the scripts for Control and Nowhere Boy, is writing the script for the film that will see Coogan playing the man who opened one of the UK's first strip clubs and ran the adult magazines Razzle, Mayfair and Men Only.

Oh some formative memories return. Paul Raymond opened his first strip club in 1958 calling it Raymond Revuebar. It was cleverly opened as a private club rather than a theatre which allowed him to get round the laws on staged nudity at the time.

Then he continued his empire with the adult magazines of Razzle, Mayfair and Men Only, magazines that are no doubt known to those of a certain age as they courted a lot of controversy and were seen as very popular titles.

Right now producer Andrew Eaton through The Guardian says that the film is in the early stages of development and Matt Greenhalgh is on the first draft of the script, but I suspect any film about Paul Raymond will do well, after all he could be seen as the British Hugh Hefner, although much more demure and less eccentric.

It certainly is an interesting project that will get people all hot under the collar, but it's also a great role for Steve Coogan who looks the part somewhat and can act underneath all that comedy.

I wonder what direction the story will turn though, will it be dramatic and insightful with commentary on our views of adult entertainment, or will it turn slightly comic in its direction? Judging by Greenhalgh's scripts and Michael Winterbottom directing, I have a tendency to think it would be the former.

Oh and remember that Winterbottom directed 9 Songs, so it may well be rather explicit too, perhaps causing even more controversy.