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The Hunger Games teaser

TheHungerGames.jpgOkay, imagine if you will that you haven't read the book The Hunger Games, imagine for example you're someone like me, and then watch the teaser trailer for the film and wonder why you should go and see the film.

Perhaps you'll end up doing what I'm doing right now, wondering why on earth you would, because the teaser trailer that has arrived is pretty poor.

Not only does it look cheap, but it's just someone running through the woods, then having some balls of fire fired around them as they run, and firing an arrow to end the teaser is all rather, well, teaser-less.

I'm left wondering so what. All I know is that there's a woman running in the woods and she can fire an arrow, and the woman is played by Jennifer Lawrence.

Thankfully the blurb for The Hunger Games tells us a little more:

Every year in the ruins of what was once North America, the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. Part twisted entertainment, part government intimidation tactic, the Hunger Games are a nationally televised event in which "Tributes" must fight with one another until one survivor remains. Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she's ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love. blockquote>

You can see the teaser over at Apple Trailers or right here. Believe me, there's no point getting the high definition version.

Were the marketing department on lunch at the time this was pumped out?

The film is directed by Gary Ross who also adapted the screenplay from the Suzanne Collins novel, and he's previously wrote and directed Pleasantville and Seabiscuit, and he wrote Big and Dave as well. Add to that there's Elizabeth Banks, Woody Harrelson, Stanley Tucci, Toby Jones, Donald Sutherland, Wes Bentley, Lenny Kravitz, Liam Hemsworth, Josh Hutcherson and Alexander Ludwig starring, and you would think that there's much more to market.

With Hunger Games coming, I wonder if this is going to satisfy the desire to remake Battle Royale for Hollywood?




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Comments

Actually I think this teaser is spot on. The main audience for this teaser is the rabid young girls who have read and re-read the book and admire Katniss.

Well if that's the audience then this is surely targeted right at them, but still, there's nothing in it. What could possibly capture their imagination apart from a bow and an arrow?

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