The Lady teaser trailer
Luc Besson's trailer for The Lady builds a rather immense feel to the film in just a few short moments. It's very short and doesn't tell us much more apart from a few teases of what the film will cover and a reveal of Michelle Yeoh playing the most important role of her life, but it's certainly an announcement of intent.
Personally I'm rather disappointed. I'm trying to figure out what this trailer is telling us that we didn't already know. When the news came out about the film and about Yeoh's role, images of her appeared everywhere and it was already revealed. For an international audience, this teaser doesn't sell the film.
If people don't know the story of Aung San Suu Kyi, the Burmese democratic politician who spent some fifteen years of her life under house arrest while during that time the democratic party she stood for was officially voted to lead the country by the people. However the military rulers declared the elections void, continued to rule, and kept her under house arrest as an example to others.
She was recently released by the government while Luc Besson was making the film about her, and so it delivered a rather amazing twist to the story. They filmed much of The Lady in secret as the government authorities could not know what they were doing, and they filmed a lot on location.
As soon as the story was out though we began seeing Michelle Yeoh as Aung San Suu Kyi, which is why the end of the teaser is far from a big moment for people who have read the numerous stories since the film was revealed.
Also, if you don't know the story, which I suspect there are a lot of people out there who don't, you have to wonder what this teaser will bring, and shouldn't the marketing be selling the story to those who aren't fully aware of the events, after all those that do will undoubtedly be drawn to it anyway.
Here's the teaser trailer for The Lady for you to decide for yourself. I'd be interested to know if you knew of the story before this and what the teaser does for you.
The trailer comes from Yahoo Movies through The Hollywood Reporter: