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New Brave trailer, Disney's marketing

Brave.jpgA new trailer for Disney's Brave has arrived, and while I would salivate at anything from this film because it's set in beautiful Scotland and features Scottish actors, I am starting to wonder about Disney's marketing team.

The new Brave trailer reveals hitherto unnoticed details about the film Brave and mashes it all up in a trailer that seems to be all over the place, covering as many angles for the film as they can just in case they do they mess up on marketing again.

I say that because you have to agree that a huge portion of the poor performance of John Carter was down to the terrible marketing, specifically the trailers which are the most seen marketing feature of a film, trailers which repeatedly focussed on a fight in an arena between a high-jumping man in leather and a huge creature, a fight that looked a lot like a certain poor Star Wars fight and really had little to do with John Carter.

We never saw the real story of John Carter, and for those who had never heard of the story before what they thought they were going to see looked reminiscent of one of those new Star Wars films and Avatar (Filmstalker review), and they just kept repeating that at every trailer release, no mention of the actual story.

So it looks like with Brave Disney's marketing team have carefully considered the right thing to do and decided to show every aspect of the film from the beginning to make sure that we're all covered. That's what it feels like anyway as the trailer takes us through different feels for the film and reveals some all new plot details.

Whereas we thought this might just be about the princess being placed in the typical female role by her parents, the King and the Queen, and her fighting back in times of crisis and proving her worth, it seems that there's more to it.

From the outset we're being told that the people in this strange and magical land have no idea how they came to be here and that doesn't seem like the Brave we've seen before. There's a lot of magic and fantasy in here than we were being shown before, but suddenly we're pulled back to the original trailers and the story of her fighting convention.

Then the dark creatures appear, big bears, wolves, the mention of war, and of magic, and we're into a musical montage reminding us that this is a Pixar film by flashing up logos of previous films.

It does seem that the marketing has suddenly taken a turn and we're just discovering this isn't quite the film we were being sold from the previous trailers. I think thankfully so, unless this is Disney marketing making their mistake now, this looks like a fuller reveal of what the story holds and the new plot hints at that too.

Since ancient times, stories of epic battles and mystical legends have been passed through the generations across the rugged and mysterious Highlands of Scotland. In Pixar's Brave, a new tale joins the lore when the courageous Merida (voice of Kelly Macdonald) confronts tradition, destiny and the fiercest of beasts.

The trailer can be seen at Apple Trailers and the YouTube version comes through First Showing:

Well? What does this change of tone and plot for Brave say to you? Are the Pixar logos enough on their own? Me I'm sold on the Scottish side of it, and no wonder.




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