I like the way that Paul Thomas Anderson is playing the marketing for The Master, building it slowly and not revealing too much in the teaser trailers, of which there are now a number, and this latest teaser stays true to that style. It also has a rather clever way of raising the tension around the character of Joaquin Phoenix while not really featuring him at all.

The Master is going to turn out to be a gripping and tense film I think, well I hope, and the new trailer reinforces that.

The Master starring Philip Seymour Hoffman, Joaquin Phoenix and Amy Adams.

The blurb for The Master is quite light:

A 1950s-set drama centred on the relationship between a charismatic intellectual known as "the Master" whose faith-based organization begins to catch on in America, and a young drifter who becomes his right-hand man.

However the trailers, actors and the writer/director tell the whole story and sell the film, and here's the latest rather unsettling trailer through TrailerAddict.