Guardians of the Galaxy, is it doomed to fail?
I've been curious about what Guardians of the Galaxy was when I saw it was one of the films that Marvel wanted to make before the next Avengers film along with more films for Iron Man, Thor, Captain America and a Hulk television series, all of which sound much more recognisable and bigger properties than Guardians of the Galaxy.
Little did I realise that this was a comic book series from back in 1969 and rebooted (yes it happens in comics too) in 1980 and now the film is going to bring to life the 1990's incarnation. Who are they you might ask? Well they are a group created to proactively protect the galaxy, you know instead of just reacting to huge galaxy destroying events. So will it work in film?
Well The Avengers did so why can't Guardians of the Galaxy? Well perhaps because their exposure with mainstream cinematic audiences is low. I've certainly never heard of them and they are far from as popular as the superhero and comic book characters we generally see.
With The Avengers all the characters had already had their own film outings, some quite recently too, and all very successful. Their key to success is that audiences got to meet them individually and were introduced to their origins before a big ensemble film, and the fact that they are all very well known superheroes. Guardians of the Galaxy are not.
I do think this is going to be a difficult sell for audiences not aware of the characters and being taken straight into some fantastical futuristic galaxy wide group of superhero protectors...wow, that sounds like Green Lantern doesn't it? That worked well and he's more known than Guardians of the Galaxy isn't he?
...a U.S. pilot who ends up in space in the middle of a universal conflict and goes on the run with futuristic ex-cons who have something everyone wants.
Wow. I'm totally sold now. Forget that I know nothing about these characters, that's won me over.
Seriously I'd be concerned about how I could possibly sell audiences to this film, even with the two years I have before releasing it.