New Man of Steel trailer tells us what the S means
I really do like Zack Snyder as a director and David Goyer is a superb writer, and so I have been hoping high for Man of Steel since it was announced. At the same time though there's been a niggle in the back of my mind, how can they successfully create a new Superman for a new audience? How can they better the previous Superman series that sits so well in my memories?
How can they beat Christopher Reeves or the magical feeling that Bryan Singer managed to capture in his Superman Returns (Filmstalker review), particularly with that amazing baseball sequence? Would the film cave into the demands of modern cinema? Money, PG13 and 3D?
The great news is that the trailer for Zack Snyder's Man of Steel looks fantastic. It isn't as rousing as the old Superman was but it is close, it has a slow build that gets inside you and there some fantastic shots to go along with it.
Let me just leap right into the Man of Steel trailer that comes through TrailerAddict so you can get up to speed with where I am, because it is a fantastic trailer and I'd rather you watched it first before I start writing about it:
That trailer is really good. There's the destruction of his home planet, his escape, his father's as played by Russell Crowe and Kevin Costner, the appearance of Michael Shannon's General Zod on both planets, fantastic fights and effects, and Amy Adams as Lois Lane giving him his name as Superman, played by Henry Cavill, reveals what the 'S' means on his planet. I love that last moment.
I do like it all and I'm rather taken with Cavill as Superman, well in the few shots we see him. Could David Goyer and Zack Snyder have captured the new Superman in Man of Steel? Is this the beginning of a beautiful franchise?
Meanwhile a viral campaign has been doing the rounds and also appeared on UK television last night with a bit of a dull, wet, thud.
The campaign has been using static broadcast pictures to obscure what the pictures are and an alphabet that was only readable using a specific online site called the Deep Space Radio Wave Project through MovieViral.
Billboards led people to a viral website which had a countdown clock in a strange language and on Facebook the teaser appeared that also popped up on television last night. The site now plays the trailer which we've seen above.
I wasn't convinced by the teaser because I couldn't figure out why General Zod would have to send an ultimatum in this way and why it would look so bad. Still it was a nice viral to get things going but it's all about the trailer isn't it, and with it coming so soon after the viral the teaser didn't really have that much to do.
Still, viral teaser aside, the new trailer is pretty damn good and sells the idea of Man of Steel really well.